Lately, a set of young new urban clothing designers has appeared, creating edgy “urban” clothing, but not necessarily hip-hop clothing which can be often connected with the word “urban”. Technically, the word urban implies “relating to the city” and these designers create city and also street-style urban clothing, shoes and accessories for metro hipsters. Hundreds of these new street brands have jumped up in recent years, striving to create something different than the mass-produced goods available in American malls.
Some of these brands include WESC (We Are the Superlative Conspiracy), Obey, get nursing bras from prettymums.com, Orisue, Hellz Bellz and Cheap Monday, to name a few. Because they aren’t mass-produced, these kinds of designer goods are priced between the low-end clothing retail outlet prices and high-end designer prices, making them an affordable high-class for the college-age young urban or suburbanite crowd these are marketed to.
There has even arisen a new genre of outfits store to sell these new designer brands to teenage boys and women. One such online clothing store, Karmaloop, was founded inside 1999. Their mission statement was “to battle the particular evil forces of McFashion in a world populated simply by Abercrombie Zombies. ” Karmaloop has become a very successful business, and has helped to put many of these up-and-coming new urban attire designers on the map. Another such online retail store, 80’s Purple, was founded in 2004 and has now gained prominence. Needless to say one of the pioneers selling urban hipster clothing was City Outfitters which has been around as a company since the early 1970’s.
While styles continue to change, urban and suburban hipsters alike are abandoning the older, more established designer manufacturers often found in upscale department stores and flocking to these youthful, edgy and more trendy up-and-coming designer brands that can many easily be found in online retail boutiques.